I specialise in growing brands through creativity, design and storytelling. My experience spans from agency consulting to leading in-house global creative teams at tech disruptors and unicorns.

I bring deep expertise across:

🎨 Brand strategy & design
🧠 Creative direction for integrated marketing campaigns at scale
🎬 Crafting compelling narratives through motion and video
🚀 Building and leading high-performing creative teams

Agency-side, I built and scaled video and motion capabilities, establishing a high-quality production offering from the ground up. I also led multi-disciplinary creative teams across Australia and the Philippines, delivering integrated campaigns for small start-ups, not-for-profits, as well as major brands including AGL, Pizza Hut, ANZ Bank, Primo, Codan, Mercer and Uber.

In-house, I led Zip’s motion design capability before taking ownership of brand design across ANZ, shaping its visual identity, integrated campaigns, and contributing to the global rollout across eight markets. I reimagined Zip’s point-of-sale presence, established brand governance and design systems, and delivered creative strategy for major merchant partner launches including eBay, Uber, Peloton and Qantas.

At Employment Hero, I’ve had the privilege of building a world-class in-house creative agency, Hero Collective, driving brand transformation and end-to-end campaigns for a platform serving 400,000 businesses and 2.9M+ users across six countries. I led a global rebrand and rollout that strengthened brand salience at scale together with record-breaking integrated campaigns across APAC, Canada and the UK.

Whether building a brand from scratch or taking it to the next level, my focus spans from creative strategy through to execution, crafting work that connects with people and drives real results.

If you’re looking to grow your brand or clearly articulate and promote your product or service, let’s talk.